아메리칸익스프레스(American Express) - Simplycash
Card products
Consumer cards
American Express is best known for its iconic Green, Gold, and Platinum charge cards, and offers credit cards of similar color levels in most countries.
In 1999, American Express introduced the Centurion Card, often referred to as the "black card," catering to an even more affluent and elite customer segment. The card initially charged a $1000 annual fee at the time of its introduction (today, it is $2500 with an additional one-time initiation fee of $5,000). The Centurion product offers a variety of exclusive benefits. There have always been rumors of a super-exclusive card that gives American Express' richest and most powerful customers special perks. It was this rumor that caused Amex to profit from the word-of-mouth and sparked the launch of Centurion.
From http://en.wikipedia.org/wiki/American_Express
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